18,000 units, a line forming hours before gates in the rain, and $250 eBay presales cooling to $60 to $100 by Thursday night, per The Athletic's August 28 report.
Yankees cap the George Costanza calzone bobblehead at 18,000 as eBay presales reach $250
The third annual Seinfeld giveaway puts Costanza in a Yankees letterman jacket holding the half-eaten calzone from the episode of the same name, and fans stood in the rain for hours before Thursday's game to get one of the 18,000 units. Yankees SVP of marketing Debbie Tymon said 18,000 is the team's standard threshold and "drives the collectability of the item." Presales promising a bobblehead ran as high as $250 on eBay before the gates opened, then Thursday night's sales settled between $60 and $100. If you want one without the queue, the resale window right after a giveaway is where the price gap shows up.
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